Selecting a Complex Digital Solution For Your Business

Digital solutions leverage technology to improve operations and provide new channels for customer interaction. They can help businesses remain competitive, meet customer needs better, and drive growth. It takes careful planning to identify and choose the right digital solutions. Here are some of the most important factors you should take into consideration when selecting a complex digital business solution.

Many digital solutions rely on a mix of advanced and scalable technology that allows them to grow and evolve with the company. However, this flexibility comes with an expense. It’s not uncommon for successful solutions to lead to demands for expanded services, greater personalization, and more variability. The challenge for digital businesses is to embrace complexity and add real value without introducing unnecessary complexity.

Complex digital solutions can automate routine tasks. This allows employees to spend less time on administrative tasks and focus on more important tasks. They can also improve processing of data and allow for better decision-making, by monitoring information in real-time. These solutions can also help reduce costs and make scaling the business simpler.

Sales professionals face challenges in articulating the worth of these capabilities. They must have strategies that explain how these solutions can provide tangible benefits to specific customer needs. They also need to adapt their value proposition to meet the changing needs of customers. Jeanne Ross is a principal research at MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to plan Your company for Profits that Last (The MIT Press 2019). Follow her on Twitter @mit_cisr.

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